What did business owners do before the internet? They listed their brands on Yellowpages, rented billboards, advertised in newspapers, and probably paid for TV ads. However, the advent of the internet has revolutionized the entire marketing industry. Today, consumers are searching for information, products, and services online.
For instance, if you need self-storage units, the first thing you do is to run Google searches for units in your location. If you are in Toronto, you are likely to use various search phrases such as “self-storage units Toronto.” According to the digital marketers at dNovo Group, here is what you should know about geo-location SEO for the storage business.
Benefits of geo-location SEO
Optimizing your GMB profile can help you maximize your business’ online exposure and get more qualified leads. If you are running a storage facility business, there is a chance you will have less time to master every aspect of SEO. After all, you have essential business tasks to handle. However, there are critical reasons you must focus on securing a strong rank for geo-location search phrases and keywords.
- Search engines know where consumers or searchers are
When consumers use mobile devices and desktops to search for information, products, or services, search engines like Google know where you’re when surfing the web. So, if a consumer is searching for “self-storage units in Toronto,” search engines will provide listings closest to the searcher’s location.
- Consumers use local terms
Consumers often use location names when searching for storage units online. In fact, it’s very rare to find a customer using a search phrase like, “where can I find good climate-controlled self-storage units?” instead, they’re likely to search for storage units using simple questions such as “where can I find climate-controlled self-storage units in Toronto?”
- Consumers trust local search results
In addition to using local terms and location names when searching for storage services, consumers want to trust local service providers. Suppose in the search results they’re given the option between a natural self-storage unit-finder application and local providers of self-storage units. In that case, the consumers are going to pick the latter.
Importance of ranking high in local search results
If your storage business shows up in first, second, or third rank for search terms related to storage services, you will not have to spend money on marketing. Securing a top rank in relevant search ranks means that your storage units will attract clients easily, or they will be full within a short period. That means you will have all the time you need to focus on other aspects of managing your business.
Storage business owners are too busy handling their day-to-day company operations. Sometimes, they lack time to create and implement a good SEO strategy. Given the benefits of optimizing your GMB (Google My Business) profile and other aspects of local SEO, you cannot afford to ignore this marketing approach. It’s in your best interest to work with an experienced marketer to maximize your storage business online exposure and generate more qualified leads.